Michelin man Name Meaning (49)
It was at the Detroit Auto Show earlier this month that I was confronted with a very sobering and ugly realization: I work with people who were not aware of the Michelin Man s given name. These weren t just some rubes off the street, people who don t know a tire from a colossal licorice bagel with sipes and sidewalls,
I think Michelin has a great mascot. His name is i Bibendum /i and he has represented the company for over a century. Most people here in the Us simply call him the Michelin Man. Michelin makes great use of Bibendum in promoting the brand, producing many souvenirs and promotional items featuring the friendly fellow. At ...
Ever been curious about how the Guide Rouge the Michelin Guide became the last word in gourmet dining around the world? Well, so were we. So we did some research to get to the bottom of what makes the little red guide so special (quite a lot, as it turns out) and caught up with the chef of a newly-starred restaurant her...